The biggest advantage of vinyl plank flooring is the fact that it is 100% water resistant. This makes it the ideal flooring solution for spaces such as basements, kitchens and bathrooms. In addition, vinyl plank flooring is very durable with commercial grade wear layers and fiberglass reinforcement, and it stands up well to heavy foot traffic. It is comfortable under foot and reduces noise, which can be important for owners with kids or pets. Today’s vinyl floors easily mimic any style of flooring you want — wood, tile and natural stone — at a fraction of both cost and upkeep.